Briefing 012
Behavioral Alpha
9 min read
The Fear Trade: Why Your Brain Hates Money
How to treat your portfolio like a bad ex-spouse.
Your amygdala treats a 3% portfolio decline the same way it treats a tiger. It floods your system with cortisol. Immediate action is almost always wrong.
This briefing is theory. Your file is evidence. The forensic audit takes four minutes and returns your σ verdict — where your money anxiety actually lives, and what it costs you.
OPEN YOUR FILE — 4-MIN AUDIT